ByLil was inspired by Lily Khosrowshahi instagram account “bikinisbylil”. It showcased her favorite swimsuits on her friends, removing their faces. After her inspiration turned into a reality, she created a brand with a collection that gives you a modest chic look based on the collection's theme.
The focus was to create bikinis and sets based on the theme of the collection, for example the first collection is cocktail-themed. This collection was made to be worn at beach day parties, specifically inspired from Miami pool parties.