Be Your Own Valentine: A Self-Love Checklist

The Perfect Pair (of Swimtrunks)!

Elevate the idea of matching with your significant other thanks to the launch of our Highwood Swimtrunks! Our new mens line features 7’ swimtrunks ...

Basics Don't Have to Be Basic!

The idea of curating basics into your wardrobe has become the standard for timeless and versatile fashion. Basics, however, don’t have to be restri...

Styles for Your Sign- Virgo

Virgo Key Traits: Analytical, Loyal, Kind The Nico Bikini and its endless styling possibilities will not go unnoticed by the analytical Virgo. This...

Styles for Your Sign- Leo

Leo Key Traits: Cheerful, Passionate, Confident The Nora Bikini encompasses the best traits of Leos! This bikini makes a statement and will no doub...

Styles for Your Sign- Libra

Libra Key Traits: Extroverted, Balanced, Charming The Juliette Bikini is essential for any and all Libras! This bikini is both customizable and rev...

Styles for Your Sign: Gemini

Gemini Key Traits: Adaptable, Charismatic, Clever  The Yasmine Bikini is perfect for any Gemini in your life. It’s only right that a clever and ada...

Bikini Baskets and Gifts For Your Friends!

Written By: Claire Dawkins We think ByLil bikinis and one-pieces make a perfect gift. But what if you want to give your girlfriend, sister, friend,...

From Swim to Street: How to Wear your ByLil Out and About

Written By: Claire Dawkins   Sadly, summer is long gone, and unless you are living in sunny California, your beach and pool days are numbered. But ...

Behind the Bikini Series: The Yasmine Bikini

The Yasmine Bikini pays tribute to Lily’s oldest, favorite, and only sister, Yasmine. As an outspoken, independent, and sophisticated personality, ...

Behind the Bikini Series: The Nico Bikini

Lily’s friend Nico Maietto would constantly wear what was originally called “The Head in the Clouds bikini,” but it was quickly renamed for this ex...

Behind the Bikini Series: The Nora Bikini

The Nora Bikini is an homage to Lily’s sister-from-another-mister, Nora Al-Saud. This design was originally coined the espresso martini bikini, but...